Why social networks are pivoting to short-form video

The rise of short-form video content on social media is one of the most significant trends in digital marketing recently. With apps and formats like TikTok, Instagram Reels and YouTube shorts, short-form video is now a key part of many platforms. Here’s 5 key reasons why:

Attention Span

One of the main reasons why the platforms are switching to short-form video is the dwindling attention span of the average social media user. In today's fast-paced world, people have less time to consume content, and as a result, they are more likely to engage with content that is short and to the point.

Short-form video content can deliver a brand's message in a matter of seconds, making it more likely to capture the attention of social media users.

Easy to Consume

Another advantage of short-form video content is that it is easy to consume. Unlike long-form video content that requires a significant time commitment, short-form video can be consumed quickly and easily, even when users are on the go.

This ease of consumption has made short-form video content an ideal format for social media platforms where users are often browsing on their mobile devices.

Emphasis on Visual Content

Visual content has always been important in social media, and short-form video is the latest iteration of this trend. Videos are fast paced, engaging and eye-catching, making them more likely to be shared on social media platforms.


Short-form video content is highly shareable, which makes it an ideal format for social media platforms. When social media users come across content that they enjoy, they are more likely to share it with their friends and followers.


Social media platforms are always looking for ways to increase engagement and keep users on their platforms for longer periods of time. Their audience is more likely to engage with short-form video content than other types of content, which can lead to increased time spent on the platform.

In conclusion, short-form video content has become a key part of many social media platforms because it is engaging, easy to consume, and highly shareable. It provides social media users with a quick and entertaining way to consume content, and it presents new opportunities for platforms to increase engagement and generate revenue. As short-form video continues to grow in popularity, it will be interesting to see how social media platforms continue to incorporate it into their platforms and business models.

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